“A woman must dazzle, she must captivate. An idol, she must gild herself to be adored.” – Charles Baudelaire

The French poet wasn’t talking about suntans—but let’s be honest: the appeal of sun-kissed skin is timeless, and it’s not just a female desire.
So yes, let it be golden—but consciously so. That means embracing the sun’s benefits while protecting our skin from its harmful effects, aiming to enhance both our looks and our overall well-being.

Sunlight plays a key role in the natural production of vitamin D and serotonin—the hormone that boosts our mood and lowers anxiety and stress levels.
However, here comes the not-so-sunny side: the effects of UV rays on the skin are both cumulative and interconnected. And we’re not just talking about redness or temporary sunburns. We’re talking about deep cellular damage that can lead to serious consequences.

About 90% of UVB rays are absorbed by the epidermis, the outermost layer of skin. They stimulate melanin production—the brown pigment responsible for that golden glow.
But be warned:
A tan is actually your skin’s natural defense mechanism against UV aggression. When exposure to UVB is too intense, that defense fails—and burns happen. Worse still, UVB rays can damage cellular DNA and increase the risk of skin cancer.

UVA rays, on the other hand, go even deeper, reaching the hypodermis—the deepest layer of the skin. They don't cause burns, but they are the leading cause of premature skin aging. By breaking down collagen and elastin fibers, UVA rays lead to loss of firmness and elasticity, dryness, wrinkles, and deep lines. These effects may not be immediately visible, but they accumulate over time, accelerating the skin’s aging process.

So, what’s the plan? Follow the well-known golden rules:

• Avoid sun exposure during peak hours (11 a.m. to 4 p.m.)

• Use broad-spectrum sunscreen every day, reapplying generously and frequently—especially after swimming, sweating, or toweling off

Choosing the right sun protection starts with knowing your skin type (phototype) and selecting the appropriate SPF. Trust products from reputable, research-driven skincare brands that combine the latest science with carefully selected active ingredients designed to protect and nourish your skin.

Because glowing skin should be healthy skin—today, tomorrow, and in the years to come.

For impure skin characterized by excess sebum, blackheads, keratin plug, shine, and imperfections, cleansing is the most important step in your daily skincare routine. Avoid the temptation to use overly harsh or alcohol-based products that dehydrate and worsen inflammation. Instead, choose gentle formulas that combat sebum buildup, refine skin texture, and provide radiance and freshness. Like the new Pore Blackhead Dissolver, a targeted deep-cleansing cleanser that enriches the Decorté AQ collection.

The result of the most advanced research from the Japanese brand, Decorté AQ Pore Blackhead Dissolver is the first-ever cosmetic formula created through quantum computing. This innovation ensures the highest efficacy in dissolving sebum and keratin plugs while adapting to every individual’s unique needs.

Characterized by the technologies and the floral-musky fragrance that make the AQ range unique, it not only gives a silky, luminous complexion but also soothes the mind.

The special serum-oil formula is made from an exclusive blend of active ingredients, including:

• Organic Jojoba Oil

• Organic Safflower Oil

• Organic Shea Butter

• Baobab Seed Oil

• Macadamia Seed Oil

• Meadowfoam Seed Oil

• Organic Murumuru Butter

Pleasant to use thanks to its light, delicate texture, Pore Blackhead Dissolver can be applied morning and evening over the entire face or locally on targeted areas, massaging it directly onto dry skin.

Your skin knows it.

Whether you're at the beach or in the city, under the scorching sun with traffic lights as your only shade, or in the countryside or traveling — in summer, your usual skincare routine is no longer enough, and its texture often feels too rich.

It’s essential to protect the skin from UV damage and the stress caused by high temperatures — dehydration above all — while also providing absolute comfort and a pleasant sensation of freshness, softness, and firmness.

Decorté knows this well. Drawing on its cosmetic expertise, it created Sun Shelter Water Resistant SPF 50, the highest protection offered by the brand — a fresh, lightweight lotion that combines powerful protective effects with unique skincare benefits specifically formulated to fight premature aging.

Water, sweat, and rub-resistant, and maintaining its protective effect even in extreme environmental conditions, this multifunctional formula forms an invisible veil that not only neutralizes UVB and UVA rays, but also inhibits the production of collagenase (the collagen-degrading enzyme) in fibroblasts triggered by sun exposure. This process peaks within eleven hours but continues overnight, interfering with the skin’s natural repair and regeneration processes, thereby accelerating the appearance of aging signs.

Sun Shelter also blocks environmental stressors like fine dust particles, while hydrating and preventing dryness and roughness thanks to moisturizing and replenishing agents — particularly Eucalyptus Globulus Leaf Extract and Rooibos Extract. An additional benefit: it enhances skin tone and radiance thanks to a special processing method and elevates the skin’s silky texture with a blend of oil-based ingredients. Applied to the face after your usual skincare and before makeup, Sun Shelter, with its refreshing scent featuring green and floral notes, is also perfect for all exposed areas such as arms, neck, and décolleté.

Say "summer" and you immediately think of endless days, fiery sunsets, white sandy beaches, rocky coasts kissed by crystal-clear seas, and the scent of flowers, ripe fruits, sea salt, and sun-kissed skin. All true. But more than anything, what we crave is freshness—and a taste of holiday escape. And if your next getaway still feels far away, there's one thing you can do: start by wearing its scent.

Goodbye to wintery essences—hello to fresh, intoxicating bouquets. These are masterful blends of green, citrusy, floral, aquatic, and aromatic notes that awaken the senses, transporting us straight to the shoreline, all while wrapping us in a revitalizing, energizing embrace.

Take Brittany Breeze from Lubin’s Evocations collection—a refined fragrance that captures the magic of a timeless escape aboard a sailboat gliding across the Atlantic at daybreak. Elegant and crafted from exceptional raw materials, this deceptively simple jus blends a few precious natural essences to go straight to the heart. An Eau de Parfum for him and her, perfect for any time of day.

It opens with the maritime tones of waves and ocean breeze, capturing the landscape’s freshness with bergamot, artemisia, star anise, and mint—an invigorating overture. At the heart, a delicate dance of violet, geranium, thyme, galbanum, and lavender pulses gently. As the sun rises and the air warms, it’s time to seek shelter under lush greenery, diving into the woody, chypre, and spicy depths of vetiver, oak moss, cedarwood, tonka bean, and cumin.