As summer slowly slips away

Our journey into the world of Decorté continues, with the second instalment in a series exploring the brand through the words of its Beauty Consultants. Every day, they bring Decorté’s vision of beauty to life at selected points of sale, sharing its distinctive philosophy, as well as its heritage of research, scientific expertise and technological innovation.

After Florence, our journey takes us to Rome, where Maria Teresa Spina, Beauty Consultant at Profumeria Castelli, introduces customers to the skincare rituals of this prestigious Japanese beauty brand.

“What impressed me most was Decorté’s extraordinary ability to blend tradition with scientific innovation. Rituals and botanical ingredients rooted in the Japanese pharmacopeia meet the most advanced cosmetic technology, giving rise to something truly exceptional.

I was also immediately fascinated by the brand’s scientific rigour, its meticulous attention to every detail and its approach to skincare which, through the integration of neuroscience, goes beyond the traditional Western perspective—the only approach I had been familiar with until then.

Discovering Decorté has been an incredible experience.”

“That’s an incredibly difficult question! At the moment, I simply couldn’t do without Decorté Youth Power Advanced Essence, an anti-ageing essence lotion whose efficacy lies in the power of fermented Kurokoji extract—a fermentation process deeply rooted in Eastern beauty traditions—combined with Multi-Layer Bio-Liposome Essence.

Behind its effortless application lies extensive research, enabling it to address multiple skin concerns while delivering intense hydration and that highly coveted mochi skin effect: skin that regains the clarity and translucency of youthful skin, while becoming firmer, more elastic and beautifully plumped.

But there is another extraordinary product that deserves a special mention: AQ Massage Cream.

It is an antioxidant massage cream—which I also use in the treatment room—that can visibly revive the skin in just 15 minutes.”

– Consumers who discover Decorté rarely want to give it up. What is the secret?

“Without a doubt, it is the immediacy of the results. You can see a noticeable difference after just a few days. We see this for ourselves whenever we give customers samples: even those who are not accustomed to a Japanese skincare routine return to the perfumery because they see their skin responding so quickly, with a visible transformation in firmness and radiance.

They also appreciate the sensorial pleasure of the products. Over the years, Decorté has increasingly adapted its textures to meet the needs of Western consumers, while its fragrances are carefully designed to have a relaxing effect on the mind, helping the skin receive the full benefits of the treatment.

This particular focus on fragrance—which, directly and indirectly, can itself become part of the treatment—reflects Decorté’s scientific exploration of the connection between neuroscience and cosmetology.

Relaxing the mind through fragrance can help redirect more energy towards cellular processes involved in tissue repair.”

“We are coming out of a period of particularly intense sun exposure, so the focus should be on restoring an even complexion and radiance, while addressing and preventing imperfections—above all, dark spots, one of the most challenging skin concerns to treat.

The AQ Absolute Glow-Radiance Brightening collection, with its brightening and anti-ageing action, gives the skin a much-needed boost of renewed energy and luminosity after summer.

But the foundations of any effective beauty routine are just as important. Double cleansing—especially with Decorté’s formulas, designed to respect the skin’s natural hydrolipidic balance—is essential for counteracting the effects of sun exposure and restoring radiance to the complexion.

Then comes the winning duo of emulsion and lotion. The combination from the AQ Absolute Glow-Radiant Brightening collection is ideal for helping restore a more even-looking complexion.

And Massage Cream is another true skin saviour. Thanks to its antioxidant properties, it helps counteract the excessive production of free radicals, among the key factors contributing to premature skin ageing.”

The holidays are over and it’s time to return to the city. And while there may be little trace left of that summer tan, the hours spent in the sun and the swims in the sea or pool can leave behind small areas of uneven pigmentation, dehydration, a dull, lacklustre complexion and more visible pores.

Time to take action and restore a silky-smooth, radiant complexion, ready to embrace the new season. A precious ally? DECORTÉ’s skincare formulas.

Free from blackheads and imperfections caused by the build-up of sebum and keratin in the pores. The perfect solution? AQ Pore Blackhead Dissolver.

This deep-cleansing treatment serum combines DECORTÉ’s expertise and cutting-edge technology with quantum computing, a scientific approach that makes it possible to develop complex formulas in an exceptionally short time. By identifying the ideal formula among more than 100 billion possible combinations, it delivers unprecedented efficacy.

Its targeted action rapidly dissolves sebum and keratin build-up in the pores while respecting the skin’s natural balance, thanks to a precious blend of biological active ingredients: jojoba, safflower, macadamia, meadowfoam and baobab seed oils, complemented by shea and murumuru butters.

Infused with the elegant floral and musky notes of the AQ line and formulated without alcohol or mineral oils, Pore Blackhead Dissolver should be applied to dry skin—or directly to problem areas—with a gentle massage, then rinsed off with cool or lukewarm water.

After cleansing comes treatment with AQ Absolute Glow-Radiant Brightening collection, a next-generation brightening and anti-ageing line designed to target dark spots, dullness and loss of radiance caused by the passage of time, external aggressors such as UV rays, and stress, which can stimulate melanin production, one of the main causes of uneven pigmentation and visible imperfections.

At the heart of its efficacy are active ingredients inspired by regenerative medicine—chondroitin sulfate, a dual peptide and alginic acid—which promote skin renewal, stimulate the production of elastin, collagen and hyaluronic acid, provide antioxidant benefits and help protect the skin from environmental stressors.

These are complemented by actives inspired by neuroscience—SP Regulator, Peau d’Arco CP, white mucuna extract and magnolia extract—which target uneven pigmentation and dullness by inhibiting melanin production and helping to prevent disruption to the skin’s natural cellular turnover.

Alongside these, brightening kojic acid and white birch water further enhance the formulas.

For optimal absorption and maximum efficacy, all formulas feature Flex-Fusion Olein Capsule technology: customised delivery capsules that transport active ingredients deep into the skin, flexibly fusing with its surface to enhance penetration.

Absolute Glow-Radiant Brightening Emulsion, a brightening emulsion formulated with Absolute Sterol Ex and polyglutamic acid, delivers a refreshing, dewy sensation upon application. It hydrates, plumps and boosts radiance while preparing the skin for the lotion and helping to enhance the penetration of its active ingredients.

Absolute Glow-Radiant Brightening Lotion, enriched with quince extract and featuring a mask-like effect, provides intense hydration and reveals a luminosity that seems to emanate from within.

Finally, Absolute Glow-Radiant Brightening Cream, formulated with Dioscorea panthaica extract, works overnight to soothe inflammation, reduce melanin production and optimise hydration, radiance and skin tone.

“I envisioned a caress of a breeze - a current of air infused with the essence of Spring. It captures that joyful momentum stirred by the return of fair days in Paris, which, to my mind, are forever bound to the fragrance of blossoming chestnut trees".

With these words Delphine Thierry, the perfumer behind Kigriz, introduces Lubin Paris’ new Eau de Parfum: an airy, intimate fragrance that never seeks to command attention, but rather draws you in with its quiet allure.

Kigriz feels like a gentle breeze drifting through Paris on a sun-filled spring day, gathering the delicate scents of its lushest gardens along the way. Soft yet enveloping, it caresses the senses, awakens the imagination and leaves behind a feeling of carefree happiness—an olfactory expression of renewed energy and vitality.

Kigriz opens with a vibrant burst of Calabrian bergamot and Tunisian lime, their sparkling freshness softened by the distinctive green, aromatic nuances of exotic Chinese verbena, also known as mountain pepper.

At the heart, an intriguing botanical bouquet unfolds: lemon thyme, green maté and chestnut blossom create a sophisticated interplay of freshness and warmth. As the fragrance settles, its trail becomes deeper and more sensual, revealing white musks, ambergris, Tonka bean and English blond tobacco in a beautifully nuanced finish.

The result is a fragrance that feels effortlessly elegant: fresh and luminous at first encounter, then increasingly intimate and enveloping on the skin.

Yet Kigriz represents more than a new olfactory creation. It marks the beginning of another chapter in the story of Lubin Paris, a Maison whose pioneering spirit has shaped its identity since 1798.

Today, that spirit finds a new expression in a commitment to more responsible luxury. For Lubin, contemporary sophistication and environmental awareness are inseparable, inspiring a progressive rethink of both ingredients and packaging.

Whenever possible, Lubin fragrances are crafted with plant-derived ingredients, while respecting the responsible use of natural resources. The Maison is also progressively redesigning the packaging of its fragrances, significantly reducing its environmental footprint: paper usage will be reduced by 60%, while plastic will be reduced by 70%.

Completing this new approach is a refillable travel bottle, designed to make a favourite fragrance an even more enduring companion. Practical and elegant, it can be used both to carry the fragrance wherever you go and to refill the 30 ml bottle, allowing it to be replenished time and time again.

A new gesture of conscious luxury—and another way for Lubin Paris to make beauty last.