In The Name of Beauty

Their bond goes far deeper than cosmetics, rooted in a profound understanding of culture and tradition. A perfect example is Valentine’s Day, which in Japan is celebrated in a unique way, quite different from what we are used to in the West, following a refined ritual with distinct dates and gestures for women and men.

On February 14th, women make the first move, declaring their love to the one who makes their heart beat faster or expressing affection for someone dear to them. The gift of choice is chocolate—but not just any chocolate.

In the workplace or among acquaintances, Giri-choco, or “courtesy chocolate,” is given not as a romantic gesture, but as a sign of gratitude, esteem, and respect. These are usually modest, store-bought chocolates, deliberately unassuming.

True love, reserved for one’s partner or for someone special one hopes to win over, is expressed through Honmei-choco, the “chocolate of the chosen one.” Forget the classic chocolate bar or heart-shaped treats: this chocolate is traditionally handmade and carefully wrapped to encapsulate genuine feelings. It may also be purchased, but only if it is of exceptional quality and from a prestigious brand.

Finally, there is Tomo-choco, the “friendship chocolate.” Not intended for men, it is exchanged among female friends to celebrate complicity, mutual support, and the strength of female bonds.

And the men? Exactly one month later, on March 14, comes White Day—the occasion when those who received chocolate on Valentine’s Day are expected to reciprocate. Strictly with white chocolate, often accompanied by sweets, plush toys, marshmallows, jewelry, and for the boldest, even lingerie—all impeccably white.

It may sound simple, but tradition sets a precise rule: the return gift should be more valuable than the original one. This custom is known as sanbai gaeshi—a gesture worth exactly three times as much.

Centuries-old knowledge of the beneficial properties of herbs merges with the performance of cutting-edge technologies and modern science. Past and present come together in the name of wellbeing and beauty. Two seemingly distant worlds unite to create something truly unique and special, bringing a fresh new voice to skincare.

Drawing on its deep expertise in the beneficial virtues of carefully selected herbs, Decorté looks to the world of herbs and, supported by advanced technical and scientific know-how, selects the most precious extracts, further enhancing their effectiveness.

This is how Herbal Concentrate is born: a treatment designed to address the needs of skin with enlarged pores, excess shine and dryness. Available in two products with an enveloping texture, fresh as morning dew, non-comedogenic, dermatologically tested and free from ingredients of animal origin, it delivers a refreshing ritual that restores comfort, balance and hydration to the complexion.

Prime Latte is a weightless emulsion with a delicate floral and woodland fragrance, subtly enriched with herbal notes. It melts into the skin, leaving it silky, plumped, and velvety, refining its texture while combating dryness, roughness, and irritation—without ever feeling heavy.

At the heart of its formula is a high concentration of avocado oil, deeply hydrating and nourishing, complemented by a blend of plant oils and botanical extracts: almond oil, jojoba seed oil, olive oil, rosehip oil, lavender oil, sage leaf essential oil, and mint leaf extract.

Vita de Rêve is a soothing, toning, and hydrating lotion with sebum-regulating properties. It targets irritation and skin imbalances caused by fluctuations between oil and hydration levels, restoring comfort and radiance.

Characterized by a botanical-floral fragrance with soothing herbal notes, it features lavender flower and rosemary leaf distilled waters, mint-family herb extracts, and sage leaf essential oil.

Designed for daily use, the Herbal Concentrate line follows a precise skincare routine. After cleansing and removing makeup, apply Prime Latte with a cotton pad, followed by Vita de Rêve, completing your beauty ritual with your regular treatment products. Herbal Concentrate embodies the heart of Decorté’s signature protocol: Emulsion and Lotion—the very origin of beauty.

She, the emblem of a refined society on the Malabar Coast of the Indian subcontinent, where women hold a central role;
He, at the helm of a kingdom between the Tigris and the Euphrates, devoted to luxury and life’s pleasures.
A fairytale couple that sparks dreams, brought to life by two charismatic figures with winning personalities and irresistible charm.
 

Princesses de Malabar, a jewel of the Collection Classique, translates into essence the melody of the birds’ love song that, at sunset, pays tribute to the Niar princesses.

A floral and oriental Eau de Parfum infused with musky nuances, it opens with airy notes of cotton flower and bergamot, then unveils an enveloping heart where white magnolia, peach pulp, jasmine samba and Nosy Be ylang-ylang intertwine.

Designed to unfold like a sensual embrace, its sillage lingers delicately on the skin—a masterful alchemy of white musks, iris powder, sandalwood, sweet amber and tonka bean.

Akkad, the hero of the Talismania Collection, is virile and profound, wrapped in an aura of mystery, as proclaimed by King Sargon: “the most precious treasure of my empire, the light that illuminates my kingdom.”

A gift from his beloved Ishtar, it holds the rarest and most precious oils and raw materials, sourced from distant lands.

Oriental and spicy, it opens with vibrant notes of mandarin, bergamot and clary sage, ushering in a heart of cardamom, elemi, incense and storax. The trail reveals a masculine, resonant signature—a sophisticated blend of amber, labdanum cistus, vanilla and patchouli.